Debaditya
Bhowmik

The Problem

Technicians needed foundational knowledge of hydraulic systems inside wind turbines — specifically three core components: Valve, Accumulator, and Filter. Hydraulic fluid behavior is dynamic and invisible in static diagrams, and the circuit symbols were completely unfamiliar to new learners.

Tools

UX Design Decisions

Step-by-step progressive reveal — each click fills the accumulator with fluid incrementally

Circuit symbols taught as clickable cards — active discovery instead of passive memorisation

Clean cross-section with memory bubble hotspots — building a mental model before the abstract circuit

Cumulative circuit — all learned symbols placed inside a real-world system diagram

UX Flow

Outcome

Learners progressed from zero hydraulics knowledge to reading real circuit diagrams — identifying components, understanding fluid flow, and recognizing industry-standard symbols in context.

The Problem

[Describe the challenge.]

Tools

UX Design Decisions

[Caption]

[Caption]

UX Flow

Outcome

[Results]

Brief

Navaliga Store sells football jerseys handmade in India to student groups in Bremen, Germany. The brief was to create a visual identity that sits honestly between South Asian craft tradition and European street football culture — rough around the edges, symbolic, and never generically sporty.

Concept

One hand-painted symbol. Repeated, rotated, and reflected into an entire visual language. The roughness of the brushwork is preserved intentionally — never cleaned up, never vectorised. A gradient sphere is the only smooth element, referencing the football and bridging craft with sport.

Typography is Times New Roman throughout — the most universally available serif, used boldly rather than as a default. All caps italic for headlines. Regular with 2% tracking for body. The font's familiarity is the point.

Tools

Colour

White is the dominant surface. Red is used sparingly — only for symbol marks, accents and calls to action. Saffron appears exclusively in the gradient ball. Black carries all text and structure.

White 60% · Black 25% · Red 10% · Saffron 5%

Typography

A single typeface throughout — Times New Roman. Made distinctive entirely through how it is applied.

The Symbol

A single hand-painted brushwork mark is the foundation of the entire visual system. Raw, uneven ink edges are intentional — this is the brand's most distinctive quality. All patterns and category icons derive from this one form.

Base symbol — on white · on brand red

Logo

Primary — on brand red

Secondary — on black

Logo on white · Badge mark on black — for favicon and garment labels

Tessellation System

The symbol is tiled, rotated and reflected to produce a family of geometric compositions. All derive from the same base mark — what changes is scale, density, orientation and colour. These tessellations form the visual core of the brand.

Four tessellation compositions — each a permutation of the single base symbol

Category Icons

Three tessellated compositions serve as category identifiers — not garment prints. They appear in the catalog, navigation and product pages to identify Jerseys, Shorts and Hoodies. The same mark at different densities and colour combinations.

01 — Jerseys

02 — Shorts

03 — Hoodies

Noise Treatment

Every image carries a grain overlay applied as a non-destructive adjustment layer — monochromatic, Gaussian, 8–14% at Overlay blend mode, 60–80% opacity. This unifies photography, flat colour and pattern into a single surface quality. No Navaliga image is exported without grain.

Pattern with grain overlay — the noise is visible across the flat colour field

Website

White background throughout. Red appears only in symbol marks, navigation accents, and the thin corner markers that frame sections. Pattern never fills page backgrounds — it is contained to the narrow scroll strip and garment imagery.

Homepage — white bg, Times New Roman italic all-caps headline, red only in corner mark

Catalog — category icons in red tiles · Website detail — red used only as accent

Brief

Navaliga Store makes football jerseys in India, sold to student groups in Bremen, Germany. The identity needed to sit between two worlds — South Asian craft tradition and European street football culture — without flattening either. Not polished sportswear. Something with texture, symbolism, and a handmade soul.

Tools

Colour

White is the dominant colour — red is used sparingly, only for symbol marks, accents and calls to action. Saffron appears only in the gradient ball. Black carries all text and structure.

White 60% · Black 25% · Red 10% · Saffron 5%

Typography

A single typeface throughout — Times New Roman. Familiar to the point of invisibility; made distinctive by how it is applied.

The Symbol

A single hand-painted brushwork form is the entire foundation of the visual system. Raw ink edges are intentional — never clean it up. All three category icons and all patterns derive from this one mark through rotation and tessellation.

Base symbol — on white and on brand red

Logo

Primary — on brand red

Secondary — on black

Badge mark — favicon & labels

Category Icons

Three tessellations of the base symbol serve as category icons — not garment prints. They identify Jerseys, Shorts and Hoodies across the catalog and navigation. Same mark, different scale and density.

01 — Jerseys

02 — Shorts

03 — Hoodies

Pattern Variations

Variations used across different sections of each garment — asymmetric splits, compact grids, scattered layouts

Noise Treatment

Every image carries a grain overlay applied as an adjustment layer — monochromatic, Gaussian, 8–14% at Overlay blend mode. This ties digital imagery back to the rough brushwork and creates consistency across photography, flat colour and pattern.

Website

Homepage — white background, Times New Roman italic all-caps headline, red only in the corner mark and scroll strip

Catalog — category icons on red tiles

Projects — photography with italic pull quote

Brief

[Describe the project brief and context.]

Tools

Visual Direction

[Caption]

[Caption]

Outcome

[Results or deliverables.]

Research Question

[Describe the core research question and what you are investigating.]

Methods

Work in Progress

[Caption]

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Current Findings

[What have you discovered so far?]

About this Work

[Describe what drives this series — themes, materials, influences.]

Selected Works

[Title and note]

[Title and note]